Twenty years ago, Facebook was in its earliest days and the term “influencer” wasn’t popular among the general public. Ten years ago, becoming an influencer was supposed to be reserved for immature people who wanted to escape the corporate world. Today, it’s considered a legit career.
Attracting a large amount of followers is providing people with an opportunity to earn way more than they normally would. Everywhere on the globe, including Poland, companies are utilizing influencers to market their goods and services.
The gambling industry is no exception to this trend. If you’re a player from Poland, you’ve probably seen Vulkan Bet promotions on social media or other places. What makes a good influencer campaign is choosing the right person who has knowledge and integrity within the field, which is something players can tell almost straight away.
Just like the rest of the global online market, Poland has a largely growing scene of influencers. Businesses have recognized their utility long ago, so they’re a go-to option whenever they want to increase sales and market presence.
Throughout more recent history, Poland has struggled with plenty of challenges after World War II and the fallout of the Soviet Union. Their economy was among the lowest productive ones in Central Europe in the 90s as a result. But the growth Poland has managed to accomplish since is visible in all areas of life, let alone the online business landscape.
As a consequence of this economic change – the entire business and lifestyle culture had been transformed in less than two decades. A conservative society with lots of socio-economic problems turned into a developing market open for trade with everyone in the world.
Poland recognized the opportunity and invested in creating a good environment for online businesses. Everything from entertainment to e-commerce has been incentivized to boost the economy. Because of that, creators and influencers of all kinds have a thriving platform to present themselves to the world willing to listen and buy from them.
Whenever you want to check how the market is doing, take a look at the stats sheet. Ten years ago, the influence-marketing was in its infancy in Poland. It was mostly limited to bloggers and niche communities.Today, it is one of the biggest sources for generating revenue. More than 70% of active brands in the country choose this type of marketing to promote their products. On average, Polish influencers collaborating with big brands can earn between €50,000 and €200,000 annually.
Additionally, if they strike a deal including an ownership stake or percentage of the sales, those numbers increase massively. The most dominant industries are fashion, beauty, fitness, and gaming, including online casinos as one of the top dogs in the entertainment sector.
Since influencers have taken over the Polish internet ecosystem, here are their top five representatives leading the way:
1. @vlada_vlada (Vlada Karpovich)
Vlada Karpovich is one of the biggest growing travel and lifestyle content creators in the country. She’s located in Warsaw, her profile is based on photography, food, and making life a more comfortable story.
2. @Veggiewayfarer (Caroline Muller)
Another big name in the influencer market is Caroline Muller, who’s known for sustainable travel content, time-efficient cooking tips, and life insights. Her posts are perfect for those looking for affordable destinations without sacrificing the glamour element.
3. @swinkamiki (Wiktoria Miklis)
Despite being very young, Wiktoria Miklis has been a recognizable face on social media for years now. Her main focus lies with the beauty and makeup industry, her followers being mostly girls looking for advice on how to make the most out of beauty products.
4. @natbudzynska (Natalia Budzynska)
If you’re into visiting almost every country existing on the map, this girl is your influencer to follow. She was born and raised in Poland, but her home seems to be the entire Earth. Her stories are breathtaking, and her photography skills will make you feel like you’re already there.
5. @nikkisetnika (Nikki Setnik)
When someone’s really good at lots of things, it’s like they’re the “Swiss knife” personified. Nikki Setnik is like that, involved in the justice system, activism, lifestyle and beauty, travel, off-road adventures, and so much more.
If you take a look at the last ten years of the Polish influence-marketing scene, you can’t help but wonder what the next ten will bring along. New faces appear every day, each offering something fresh and attractive for people to follow. If the trend of growth continues at this rate, we might see influencers from Poland become one of the hottest commodities not just in their country but entire Europe.
.png)
Zaloguj przez Facebook
